Peking University Dec 17, 2016: In order to prepare for the December 9 Choral Competition, Department of Recreation and Sports of PKU Youth League Committee let participating schools and departments present themselves on “Wenyiyanyuan” (an official account on WeChat) since Nov 15. Participants can promote their school or department by posting selected lyrics, photos and notes of their chorus rehearsal and finely handwritten three-line love poems on “Wenyiyanuan.” At the end of each post, there is a vote for the best three-line love poem. The poem that has the most votes will be singled out as “The most beautiful three line love poem.”
So far, four posts presenting all the participating schools and departments have been set forth. Whenever a new post is shared, it goes viral on WeChat Moments. A student said that he has seen the same post four times on WeChat Moments.
Screenshot: canvassing on WeChat
In order to draw people’s attention and win their votes, participants have come up with various ideas. The most popular and effective one is making DIY posters with a voting QR Code on it.
Those posters turn out to be very creative. For instance, Department of Chinese Language and Literature puts a picture of the well-known Professor Ge zhaoguang on its poster. Professor Ge graduated from Department of Chinese Language and Literature of PKU and is now the dean of Research Center for Chinese Ancient literature at Fudan University. In this way, the students hope to win votes from both PKU students and Fudan students.
Posters designed by Department of Chinese Language and Literature
Yuanpei School advertises their school by trying to connect with students from other schools and departments by showing their extensive curricular choices.
Posters designed by Yuanpei College
School of Foreign Language, School of International Studies, School of Journalism and Communication and Law School use their their nanshen (“prince”) or nvshen (“goddess”) to ask for votes.
Posters by School of Journalism and Communication and School of Foreign Language
“Whenever a new post (of this activity) appears on WeChat, I become very enthusiastic,” says a freshman who actively advertises for his own school, “in addition to the choral competition, these posts and postershave given me a very unique memory.”
Written by: Li Xiaotong
Edited by: Xu Penghang
