Peking University, May 22, 2012: Chen Gang, deputy dean of School of Journalism and Communication at Peking University (PKU), signed an agreement with Jan Slater, interim dean of the College of Media at the University of Illinois at Urbana-Champaign (UIUC), to collaborate on advertising education on May 18. The staff members and students from both sides presented at the ceremony.

   
signing ceremony

Chen outlined the faculty team, disciplines and students to the guests. “Established in 2001, the School has made great progress, so does the department of advertising”, he said, “Based on this collaboration, I hope both universities would jointly promote the research on advertising and cultivate more students with international perspective”.

According to the agreement, the program will start at the summer of 2013 and be only open to the undergraduates from School of Journalism and Communication at PKU. Students enrolled in this program may obtain Bachelor’s degree at PKU and Master’s at UIUC simultaneously after 4-year undergraduate study.

Slater mentioned that the advertising industry in China had made tremendous achievements which strengthened China’s global influence. She hoped that the program would attract more students to carry out the related research and deepen the mutual understanding.

Written by: Feng Xiaomang, Zhang Jiang
Edited by: Yan Binghan
Source: PKU News (Chinese)